Case study as PDF:
Case study as PDF:
Request free PDF now
please send the ebook via email to the following contact details:
Download for free now!
Recommend us:
As part of the Berlin Long Night of Museums, the Bertelsmann Foundation presented the “Concrete Abstract” photography exhibition. The works by architect and photographer Antonio Reetz-Graudenz play with the perception of the viewer at the edge of abstract painting. What at first seem to resemble abstracts by Gerhard Richter or landscapes by Anselm Kiefer have in fact a quite realistic background. This is because the architect and project director finds his motifs in real construction and engineering projects in and under the cities of Europe.
Photographs from construction projects in central Vienna and Berlin (construction of subway line U5, Berliner Schloss palace) were on display in the photo exhibition in Bertelsmann’s Berlin offices. The exhibited photographs are textures in form and colour, which enable endless room for interpretation through their complexity. This is because Reetz-Graudenz does not define his motifs; rather, he is the discoverer, who brings to light hidden beauty from unexpected sources. In this way, he creates unique images that stand alone at the transition point between photography and abstract art.
The exhibition took place in Bertelsmann’s capital city offices as part of the 35th Long Night of Museums. The venue was the building’s conservatory at Unter den Linden 1 in Berlin’s historical centre. More than 4000 visitors enjoyed Reetz-Graudenz‘sworks immensely. Numerous representatives from the media attended and reported on the exhibition. The annual Long Night event is a calling card for the Berlin cultural scene.
Both media and public alike found the spatial interconnectivity of the photographed motifs with the event location particularly appealing: The U5 subway line, which is currently under construction, runs directly under the Unter den Linden street. Performances and readings provided an even deeper interaction between the performers, public and photographs. The works will be sold in an edition of 12 pieces. Bertelsmann has already agreed to take three exhibition pieces.
Package I - Alternative
(26 motifs on canvas)
1 x Canvas 180x120 cm
25 x Canvas 105x75 cm
1,665.10 GBP
1,599 GBP
Package II - Classic
(26 motifs on Alu-Dibond©)
1 x Alu-Dibond© 150x100 cm
25 x Alu-Dibond© 90x60 cm
2,387.10 GBP
2,249 GBP
Package III - Premium
(26 motifs on XXLPIX© Premium Composite)
1 x Premium Composite 150x100 cm
25 x Premium Composite 90x60 cm
5,648.91 GBP
5,299 GBP