TOP100 photographers on the web

• TOP100
  on the web
• TOP 20
  Great Britain
• TOP 20
  France
• TOP 20
  Germany
• TOP 20
  Women
• TOP 20
  Young talents*
• TOP 20
  Landscape
• TOP 20
  Fashion
• Infographic

Rank	Top 100	Name & Alias			Genre	Web		WPI
6	7		Mario Testino @mariotestino		Fashion			410,00
34	32		Lara Jade @larajadephotography		Fashion		Gallery	118,40
33	41		Laurence & Jessica Norah @lozula		Travel		Gallery	106,61
41	45		Nick Knight @showstudio_nick_knight		Fashion			86,21
45	50		Mike Kus @mikekus		Commercial			79,92
50	55		Dan Rubin @danrubin		Commercial		Gallery	74,23
69	62		Martin Parr @parrstudio		Documentary			69,18
56	63		Paul Steele @paul_steele		Travel			69,16
93	72		Lee Jeffries @lee_jeffries		Portrait			61,76
80	89		Philip Bloom @philipbloom		Documentary		Gallery	55,20
89	93		Michael Kenna @Michael-Kenna-Photography		Landscape		Gallery	53,02
107	107		John Rankin Waddell @rankinarchive		Fashion			42,16
119	119		Jimmy Nelson @jimmynelsonphotos		Portrait			36,69
130	137		Kai Man Wong @kaiman_wong		Other			28,19
133	139		Nick Brandt @Nick-Brandt		Art			27,51
149	151		Alasdair McLellan @Alasdair-McLellan		Fashion			25,62
171	167		Mick Rock @therealmickrock		Other			22,39
161	172		Dave Zdanowicz @davez_uk		Landscape			20,49
199	176		Albert Watson @awatsonphotography		Art			20,09
189	200		Richard Peters @richardpetersphoto		Wildlife			16,03

Rank	Top 100	Name & Alias			Genre	Web		WPI
	5		Francesco Nappo @francesconappoph		Fashion			633,89
6	7		Mario Testino @mariotestino		Fashion			410,00
39	13		Annie Leibovitz @annieleibovitz		Fashion			272,89
15	19		Emanuele Ferrari @EmanueleFerrariPhotographer		Fashion		Gallery	161,45
16	20		Terry Richardson @terryrichardson		Fashion			155,54
34	32		Lara Jade @larajadephotography		Fashion		Gallery	118,40
28	34		Adam Bouska @adambouska		Fashion			113,34
32	38		Russell James @nomadrj		Fashion			108,26
38	43		Emily Soto @emilysoto		Fashion			102,82
43	44		Patrick Demarchelier @patrickdemarchelierofficial		Fashion			88,80
41	45		Nick Knight @showstudio_nick_knight		Fashion			86,21
75	58		David LaChapelle @lachapelleland		Fashion			71,34
60	66		Bruce Weber @bruce_weber		Fashion			66,82
62	70		Steven Klein @stevenkleinstudio		Fashion			63,38
91	95		Lina Tesch @linatesch		Fashion			52,35
107	107		John Rankin Waddell @rankinarchive		Fashion			42,16
114	124		Todd Anthony Tyler @toddatyler		Fashion			33,81
116	128		Alexandra Sophie @alexandrasophiephoto		Fashion			32,99
149	151		Alasdair McLellan @Alasdair-McLellan		Fashion			25,62
158	155		Vincent Peters @vincentpeters1		Fashion			24,10

Rank	Top 100	Name & Alias			Genre	Web		WPI
14	16		JR @jr		Streetstyle			210,09
43	44		Patrick Demarchelier @patrickdemarchelierofficial		Fashion			88,80
70	73		Rehahn @rehahn_photography		Documentary		Gallery	60,65
64	76		JB Qorz @qorz		Travel		Gallery	60,01
101	110		Laurent Baheux @laurentbaheux		Nature			39,59
116	128		Alexandra Sophie @alexandrasophiephoto		Fashion			32,99
128	131		Théo Gosselin @theogossselin		Lifestyle			30,87
146	141		Yann Arthus-Bertrand @Yann_A_B		Travel			27,30
157	171		Jefferson Kent York @jeffonline		Streetstyle			20,97
160	185		Alexandre Bouya @booyasan		Travel			18,60
210	208		Eric Lafforgue @ericlafforgue		Portrait			14,41
224	209		Arnaud Montagard @arnaudmontagard		Streetstyle			14,17
222	210		Serge Ramelli @photoserge		Architecture			14,15
211	229		Sophie Calle @sophiecallle		Art			12,24
229	230		Julie de Waroquier @Juliedew		Art			12,21
221	241		Brice Portolano @briceportolano_		Documentary			11,12
302	314		Bettina Rheims @bettinarheims		Nude			5,11
321	329		Hannibal Renberg @leoleoparis		Streetstyle			4,41
349	330		Sonia Sieff @soniasieff		Fashion			4,40
332	336		Benoit Courti @benoit.courti		Portrait			4,04

Rank	Top 100	Name & Alias			Genre	Web		WPI
18	22		Hannes Becker @HannesBeckerPhoto		Landscape		Gallery	150,87
21	26		Robert Jahns @nois7		Art		Gallery	132,54
24	31		Thomas P. Peschak @thomaspeschak		Wildlife			121,37
47	54		Jannik Obenhoff @JannikObenhoff		Landscape		Gallery	76,76
54	57		Thomas Kakareko @thomas_k		Streetstyle			72,64
57	61		Daniel Ernst @daniel_ernst		Travel		Gallery	70,79
71	69		Paul Ripke @paulripke		Commercial			64,79
66	71		Max Muench @muenchmax		Landscape		Gallery	62,99
73	80		Michael Schulz @berlinstagram		Streetstyle		Gallery	58,31
72	81		Laura Zalenga @laurazalenga		Portrait			58,04
	84		Marius Sperlich @mariussperlich		Art			57,95
67	90		Ellen von Unwerth @ellenvonunwerth		Art			54,36
85	92		Jörg Nicht @jn		Travel		Gallery	54,19
	94		Johannes Hulsch bokehm0n		Landscape			52,37
91	95		Lina Tesch @linatesch		Fashion			52,35
96	97		Benjamin Jaworskyj @jaworskyj		Landscape			48,85
104	111		Gerd Ludwig @gerdludwig		Documentary			39,04
121	113		Kilian Schönberger @KilianSchoenbergerPhotography		Landscape			38,78
109	118		Sylvia Matzkowiak @goldie_berlin		Travel			37,16
138	142		Jean Noir @jeannoirphotography		Portrait			26,92

Rank	Top 100	Name & Alias			Genre	Web		WPI
12	17		Alex Strohl @alexstrohl		Landscape			201,98
22	18		Daniel Kordan @danielkordan		Landscape			163,05
18	22		Hannes Becker @HannesBeckerPhoto		Landscape		Gallery	150,87
23	24		Auditya Venkatesh @audiphotography		Landscape			135,62
26	33		Richard Bernabe @bernabephoto		Landscape		Gallery	117,98
47	54		Jannik Obenhoff @JannikObenhoff		Landscape		Gallery	76,76
61	64		Benjamin Hardman @benjaminhardman		Landscape			68,31
81	68		Erik Johansson @alltelleringet		Landscape			65,91
66	71		Max Muench @muenchmax		Landscape		Gallery	62,99
68	77		Lisa Bettany @mostlylisa		Landscape			59,59
74	83		Trey Ratcliff @treyratcliff		Landscape			57,99
89	93		Michael Kenna @Michael-Kenna-Photography		Landscape		Gallery	53,02
	94		Johannes Hulsch bokehm0n		Landscape			52,37
96	97		Benjamin Jaworskyj @jaworskyj		Landscape			48,85
98	102		Sean Scott @seanscottphotography		Landscape			45,60
121	113		Kilian Schönberger @KilianSchoenbergerPhotography		Landscape			38,78
106	117		Terje Sorgerd @TSOphotography		Landscape			37,67
126	126		Art Wolfe @artwolfe		Landscape			33,37
129	132		Peter Lik @peterlik		Landscape			29,82
125	135		Kevin Russ @kevinruss		Landscape			28,72

Rank	Top 100	Name & Alias			Genre	Web		WPI
3	3		Said Mhamad @saidmhamadphotography		Wedding			880,10
18	22		Hannes Becker @HannesBeckerPhoto		Landscape		Gallery	150,87
44	46		Syed Hussian Jamal @shjphotography		Wedding		Gallery	85,12
58	51		Jasmine Star @jasminestar		Wedding			78,57
47	54		Jannik Obenhoff @JannikObenhoff		Landscape		Gallery	76,76
57	61		Daniel Ernst @daniel_ernst		Travel		Gallery	70,79
72	81		Laura Zalenga @laurazalenga		Portrait			58,04
	84		Marius Sperlich @mariussperlich		Art			57,95
	94		Johannes Hulsch bokehm0n		Landscape			52,37
91	95		Lina Tesch @linatesch		Fashion			52,35
113	123		Luis Valadares @luis_valadares		Portrait			34,33
128	131		Théo Gosselin @theogossselin		Lifestyle			30,87
	145		Leo Thomas theolator		Landscape			26,50
144	160		Nuno Assis @nunoassis		Architecture			23,20
249	162		Isabella Tabacchi		Landscape			22,98
224	209		Arnaud Montagard @arnaudmontagard		Streetstyle			14,17
293	213		Kim Ahrens @kiamisu		Fashion			13,82
205	227		Tom Foster @spectacularedinburgh		Landscape			12,58
218	239		Kim Leuenberger @kim.ou		Travel			11,29
221	241		Brice Portolano @briceportolano_		Documentary			11,12

Rank	Last year	Name & Alias			Genre	Web		WPI
1	1		Brandon Stanton @humansofny		Streetstyle			2.990,10
2	2		Thomas Vijayan @ThomasVijayanPhotography		Wildlife		Gallery	1.100,44
3	3		Said Mhamad @saidmhamadphotography		Wedding			880,10
4	4		Paul Nicklen @PaulNicklen		Wildlife			692,71
5	-		Francesco Nappo @francesconappoph		Fashion			633,89
6	13		Jordan Matter @jordanmatter		Portrait		Gallery	420,33
7	6		Mario Testino @mariotestino		Fashion			410,00
8	7		Chris Burkard @chrisburkard		Travel			408,68
9	-		Jordi Koalitic jordi.koalitic		Other			398,89
10	5		Murad Osmann @muradosmann		Other		Gallery	395,21
11	8		Steve McCurry @stevemccurryofficial		Documentary			377,13
12	9		Jimmy Chin @jimmy_chin		Travel			304,38
13	39		Annie Leibovitz @annieleibovitz		Fashion			272,89
14	10		Clark Little @clarklittle		Other		Gallery	256,54
15	11		Sudhir Shivaram @sudhirshivaram		Wildlife			235,96
16	14		JR @jr		Streetstyle			210,09
17	12		Alex Strohl @alexstrohl		Landscape			201,98
18	22		Daniel Kordan @danielkordan		Landscape			163,05
19	15		Emanuele Ferrari @EmanueleFerrariPhotographer		Fashion		Gallery	161,45
20	16		Terry Richardson @terryrichardson		Fashion			155,54
21	17		Theron Humphrey @thiswildidea		Travel			154,86
22	18		Hannes Becker @HannesBeckerPhoto		Landscape		Gallery	150,87
23	20		Christina Mittermeier @cristinamittermeier		Nature		Gallery	144,28
24	23		Auditya Venkatesh @audiphotography		Landscape			135,62
25	19		Michael Stokes @Stokes_Photo		Art		Gallery	134,32
26	21		Robert Jahns @nois7		Art		Gallery	132,54
27	25		Jake Olson @jakeolsonstudios		Portrait			125,31
28	31		Ami Vitale @amivitale; @Amivee		Wildlife			125,12
29	30		david guttenfelder @dguttenfelder		Documentary		Gallery	124,73
30	29		Rathika Ramasamy @rathikaramasamy		Wildlife		Gallery	121,91
31	24		Thomas P. Peschak @thomaspeschak		Wildlife			121,37
32	34		Lara Jade @larajadephotography		Fashion		Gallery	118,40
33	26		Richard Bernabe @bernabephoto		Landscape		Gallery	117,98
34	28		Adam Bouska @adambouska		Fashion			113,34
35	35		Renan Ozturk @renan_ozturk		Travel			111,14
36	27		Christoffer Collin @wisslaren		Travel			110,18
37	40		Hari Menon @harimenonphotography		Nature		Gallery	109,52
38	32		Russell James @nomadrj		Fashion			108,26
39	36		Manfred Baumann @manfredbaumann		Portrait			107,68
40	37		Cory Richards @coryrichards		Travel			107,33
41	33		Laurence & Jessica Norah @lozula		Travel		Gallery	106,61
42	42		Simone Bramante @brahmino		Commercial			103,24
43	38		Emily Soto @emilysoto		Fashion			102,82
44	43		Patrick Demarchelier @patrickdemarchelierofficial		Fashion			88,80
45	41		Nick Knight @showstudio_nick_knight		Fashion			86,21
46	44		Syed Hussian Jamal @shjphotography		Wedding		Gallery	85,12
47	49		Alessio Albi @alessioalbiphotography		Portrait			83,29
48	51		Andrew Knapp @andrewknapp		Wildlife		Gallery	82,09
49	53		GMB Akash @gmbakash		Streetstyle		Gallery	81,06
50	45		Mike Kus @mikekus		Commercial			79,92
51	58		Jasmine Star @jasminestar		Wedding			78,57
52	48		Joe McNally @joemcnallyphoto		Portrait			78,11
53	46		Adam Senatori @adamsenatori		Other			77,50
54	47		Jannik Obenhoff @JannikObenhoff		Landscape		Gallery	76,76
55	50		Dan Rubin @danrubin		Commercial		Gallery	74,23
56	59		Scott Kelby @scottkelby		Portrait		Gallery	73,47
57	54		Thomas Kakareko @thomas_k		Streetstyle			72,64
58	75		David LaChapelle @lachapelleland		Fashion			71,34
59	52		Timothy McGurr @13thwitness		Streetstyle			71,34
60	55		Chase Jarvis @chasejarvis		Documentary			71,25
61	57		Daniel Ernst @daniel_ernst		Travel		Gallery	70,79
62	69		Martin Parr @parrstudio		Documentary			69,18
63	56		Paul Steele @paul_steele		Travel			69,16
64	61		Benjamin Hardman @benjaminhardman		Landscape			68,31
65	77		Everton Rosa @rosaeverton		Wedding			67,40
66	60		Bruce Weber @bruce_weber		Fashion			66,82
67	63		Sue Bryce @suebryce		Portrait			66,25
68	81		Erik Johansson @alltelleringet		Landscape			65,91
69	71		Paul Ripke @paulripke		Commercial			64,79
70	62		Steven Klein @stevenkleinstudio		Fashion			63,38
71	66		Max Muench @muenchmax		Landscape		Gallery	62,99
72	93		Lee Jeffries @lee_jeffries		Portrait			61,76
73	70		Rehahn @rehahn_photography		Documentary		Gallery	60,65
74	84		Jared Polin @jaredpolin		Documentary			60,52
75	65		Jim Harmer @jimharmer		Documentary			60,22
76	64		JB Qorz @qorz		Travel		Gallery	60,01
77	68		Lisa Bettany @mostlylisa		Landscape			59,59
78	83		Sam Horine @samhorine		Streetstyle			59,23
79	82		Mario Sorrenti @mario_sorrenti		Nude			59,12
80	73		Michael Schulz @berlinstagram		Streetstyle		Gallery	58,31
81	72		Laura Zalenga @laurazalenga		Portrait			58,04
82	88		Lindsay Adler @lindsayadler_photo		Portrait			58,00
83	74		Trey Ratcliff @treyratcliff		Landscape			57,99
84	-		Marius Sperlich @mariussperlich		Art			57,95
85	86		David Lloyd @davidllo; @davidlloyd		Wildlife			56,90
86	79		Michael Christopher Brown @michaelchristopherbrown		Documentary			56,37
87	78		Paul Octavious @pauloctavious		Documentary			55,70
88	76		Vicky Navarro @lavicvic		Streetstyle		Gallery	55,35
89	80		Philip Bloom @philipbloom		Documentary		Gallery	55,20
90	67		Ellen von Unwerth @ellenvonunwerth		Art			54,36
91	294		Hiroaki Fukuda @hirozzzz		Streetstyle			54,23
92	85		Jörg Nicht @jn		Travel		Gallery	54,19
93	89		Michael Kenna @Michael-Kenna-Photography		Landscape		Gallery	53,02
94	-		Johannes Hulsch bokehm0n		Landscape			52,37
95	91		Lina Tesch @linatesch		Fashion			52,35
96	90		Jeremy Cowart @jeremycowart		Portrait			49,44
97	96		Benjamin Jaworskyj @jaworskyj		Landscape			48,85
98	92		Neeta Shankar @neetashankar		Wedding			48,54
99	87		Ahmed Mokhtar @ahmedmokhtarph		Wedding			48,48
100	95		Gary Arndt @everythingeverywhere		Travel			46,65

Rank	Top 100	Name & Alias			Genre	Web		WPI
39	13		Annie Leibovitz @annieleibovitz		Fashion			272,89
20	23		Christina Mittermeier @cristinamittermeier		Nature		Gallery	144,28
31	28		Ami Vitale @amivitale; @Amivee		Wildlife			125,12
29	30		Rathika Ramasamy @rathikaramasamy		Wildlife		Gallery	121,91
34	32		Lara Jade @larajadephotography		Fashion		Gallery	118,40
38	43		Emily Soto @emilysoto		Fashion			102,82
58	51		Jasmine Star @jasminestar		Wedding			78,57
63	67		Sue Bryce @suebryce		Portrait			66,25
68	77		Lisa Bettany @mostlylisa		Landscape			59,59
72	81		Laura Zalenga @laurazalenga		Portrait			58,04
88	82		Lindsay Adler @lindsayadler_photo		Portrait			58,00
76	88		Vicky Navarro @lavicvic		Streetstyle		Gallery	55,35
67	90		Ellen von Unwerth @ellenvonunwerth		Art			54,36
91	95		Lina Tesch @linatesch		Fashion			52,35
92	98		Neeta Shankar @neetashankar		Wedding			48,54
100	103		Sapna Reddy @sapnareddy		Nature			45,35
308	104		Sarah Palmer @heysp		Streetstyle			44,90
103	112		Meg Bitton @MegBittonPhotography		Portrait			38,89
111	116		Anne Geddes @annegeddesofficial		Portrait			37,80
109	118		Sylvia Matzkowiak @goldie_berlin		Travel			37,16

Analysis of the TOP100:

The best photographers in the world

The Top100 Photographers on the Web has been selecting today’s most popular photographers since 2015. These days, the best photographers reach over 200 million people worldwide with their social media profiles. Since recording began, fans of the TOP100 photographers have more than doubled, from 82.4 to 171.47 million. We’ve been watching up to 1000 photographers in order to compile this annual ranking.

Since compilation began in 2015, one photographer has been unsurpassed in his success: as best photographer, American Brandon Stanton has been the unchallenged leader of the rankings ever since. This continues to be the case in 2020: with over 30 million fans, he remains firmly at the pinnacle of the top photographers in the world. The second- and third-placed photographers, Thomas Vijayan from Canada (No. 2 with 1,100.44 WPI) and Lebanon-born Said Mhamad (No. 3 with 880,10 WPI), have also been able to defend their positions.

The ranking of the TOP 100 Photographers is constantly in flux. Although the top three, Stanton, Vijayan and Mhamad, have successfully established themselves at the apex of the rankings, top placings amongst the best photographers in the world are possible even for newcomers. Thus, we see Italian Francesco Nappo and Spaniard Jordi Koalitic appearing in 2020 for the first time. The latter thrills his rapidly expanding fan base with spectacular optical effects and is perhaps less associated with classic photography.

The best photographers from 20 countries

Most of the top photographers come from the Western cultural environment. More than 80% are European or North American. US-Americans continue to constitute the largest group among the top photographers: They hold 38 spots in the Top 100 Photographers and three spots in the TOP 10 Photographers rankings. Germany and the UK are also particularly successful in the TOP100 with 16 spots and 12 spots respectively. The other spots are occupied by the best photographers from a total of 19 countries as the public’s favourites in 2020.

If we look at the presence of the different cultural spheres in the TOP100 of the best photographers in the world, one aspect must not be overlooked: The ranking of the TOP100 photographers represents their success on Western/US-American social media platforms. If, for example, a photographer has a multitude of fans on Chinese platforms, this success won’t be included in this ranking. This means that the calculated ranking might well distort the significance of American and European photographers in a global context.

Who are the best photographers in the world?

Have gender-specific implications on photography and its impact ever been examined? The TOP100 of the best photographers in the world tells us in any case that photography is a male domain. The current ranking features 86 men and only 14 women. This is all the more remarkable given that photography is to a large extent constituted of aesthetic perception – a skill which our Western society traditionally attributes to women.

It is gratifying that American icon Annie Leibovitz is being discovered right now by the Instagram community. She now leads the ranking of the most successful women for the first time at No. 13. Just last year she was at No. 39. We look forward with keen anticipation to her entry into the Top 10 Photographers this coming year. Thus, she is also achieving on the internet the significance that she has enjoyed for many years in classic photography.

The best photographers in the world on Instagram

The significance of social media channels for the best photographers changes constantly. Today, Instagram is without a doubt the most important platform. All those who won a spot in the TOP 100 photographers ranking have a profile on Instagram. On Facebook – once foremost in social media – on the other hand, only 89 of the best photographers in the world have a profile, and these profiles are often no longer updated regularly. Many accounts will probably be closed in the next months and years, with Facebook losing even more significance.

In the 2020 ranking for the first time, a new platform with impressive user numbers has appeared: TikTok. The first photographers are using this platform to publish making-of videos of their shoots and are gaining fans at a staggering rate. Spaniard Jordi Koalitic reaches an unbelievable 18.2+ million fans with his TikTok videos.

The Web Popularity Index (WPI)

The Web Popularity Index (WPI) takes into consideration the three key factors of the social web: reach, interaction with users, and external references. Thousands of social media and web indicators for popular photographers of the present day were collected during the survey period and evaluated for the creation of the index.

We analysed: fans, followers and subscribers on Facebook, Instagram, Twitter, Pinterest, Flickr, Tumblr, 500px and other social networks, ratios for interaction with subscribers, fans and followers, as well as references for the photographers’ publications.

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Anyone missing?

In putting together the “TOP100 Photographers” list, we’ve looked at the internet popularity of more than 500 renowned photographers from over 40 countries. Do you think we may have overlooked someone? Then write to us:

* Photographers under 30 years (if age is known)

(1) image: By Steve Jurvetson – https://www.flickr.com/photos/jurvetson/5704999757/, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=49285156
(2) image: By Osrius – Own work, CC BY 4.0, https://commons.wikimedia.org/w/index.php?curid=47013928
(3) image: By Arupkamal – SteveMcCurry at KL MY by Ahmed Arup Kamal.jpg, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=17934669
(4) image: By Dave Tada from Los Angeles – terryrichardson01, https://www.flickr.com/people/15089693@N00, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=27912330
(5) image: By self – Digital Capture, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=3453359
(6) image: By Mohamed Nanabhay from Qatar – JRUploaded by calliopejen1, https://www.flickr.com/photos/64323230@N00, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=14633630
(7) image: By Fanzineredwiki – Own work, CC-BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=43623544
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